Effective Date: August 22, 2025
This Privacy Policy explains how First Step Homes (“FSH,” “we,” “us,” or “our”) collects, uses, and shares information across the following websites and related communication programs:
This Policy applies to our websites, contact forms, SMS/text messaging programs, emails, voice calls, and any other services that link to or reference this Policy (collectively, the “Services”).
Note: This Policy is designed to work as a single, blanket policy for all three properties.
Analytics and advertising partners (e.g., platform pixels/SDKs) may provide aggregated or pseudonymous insights (audience reach, campaign performance) tied to your engagement with our sites and ads.
We do not collect sensitive personal information through the Services and we ask that you do not submit it.
We do not sell personal information. We may share limited identifiers with analytics/advertising partners to measure and improve our marketing; in some U.S. states this may be considered “sharing” for cross-context behavioral advertising. See Your Privacy Rights below for opt-out options.
We require service providers to handle your information under appropriate confidentiality and security obligations.
Our sites may use pixels, tags, and similar technologies to understand traffic and the effectiveness of our marketing. We do not set first-party browser cookies at this time. Some third-party tools may place their own cookies; your browser may allow you to block/clear cookies or use privacy modes. You can also use platform tools (e.g., Facebook Ad Preferences) to manage ad personalization.
We operate recurring SMS programs for our communities. By opting in, you agree to the terms below.
Note: These SMS program numbers are different from our community office lines listed in Contact Us.
Messages may include tour confirmations/reminders, application status updates, resident notices, and occasional promotional updates about available homes and incentives.
After you opt in, we send an immediate confirmation text.
Varies; recurring messages.
Message and data rates may apply.
Reply STOP to cancel at any time. You will receive a final confirmation message. You may re-subscribe later by replying START (or as otherwise instructed).
Reply HELP for assistance or contact marketing@firststephomes.com.
You must be the subscriber or customary user of the phone number used to opt in.
We collect your phone number, message content, timestamps, delivery information, and opt-in/opt-out confirmations. See Information We Collect above.
Depending on your location, you may have rights to access, correct, delete, or opt out of certain processing.
We may ask you to verify your identity before we respond. Authorized agents may submit requests where permitted by law.
We keep information as long as needed for the purposes in this Policy, including to meet legal, accounting, and reporting obligations. SMS consent and opt-out logs may be retained to demonstrate compliance.
We use administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is 100% secure.
Our Services are not intended for children under 13. We do not knowingly collect personal information from children.
Our Services are intended for the United States. If you access them from outside the U.S., you understand your information may be transferred to and processed in the United States.
We may update this Policy from time to time. The “Effective Date” at the top indicates when the latest version took effect. Material changes will be posted to the sites.
Questions or privacy requests:
This Policy is intended to be clear and practical. It does not create contractual rights and is not legal advice.